Velvet Crunch set for relaunch

KP Snacks is aiming to drive sales of healthier snacks with the re-launch of Velvet Crunch, its ‘better for you’ alternative to crisps.

As part of the re-launch the brand is introducing New Velvet Crunch Gourmet Bites, a snack range that has 87 calories per pack and contains 60% less fat than standard potato crisps. The range comes in three flavours: Thai Chilli & Aromatic Sweet Basil, Mature Cheddar & Onion and Salt & Rich Balsamic Vinegar. Velvet Crunch contains no MSG, artificial colours or flavours.

Matt Collins, Trading Controller Convenience at KP Snacks, comments: “Our Velvet Crunch brand is a must stock for retailers as it offers a fantastic incremental sales opportunity in the growing healthier snacks segment of the market. The newly re-launched brand meets the demand of adults who want healthy snack options with ‘real snacking pleasure’ without compromising on taste. Retailers who stock up on the new Velvet Crunch Gourmet Bites range and maximise visibility in store can expect to grow their healthier snacks sales.”

Velvet Crunch Gourmet Bites will be rolled out nationwide this month at rrp 59p per 20g pack, supported by wholesale promotions and a national PR campaign.

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