Imperial Tobacco has launched a 9g pack of JPS RYO. IT estimates that the introduction will enable adult smokers to make 22 hand rolled cigarettes for less than £3.
Standard stock of JPS RYO 9g will be available to retailers from early August, with PMPs available from mid-September. With a rrp of £2.99, the 9g pouch is set to replace the existing 12.5g pouch and is perfect for budget conscious shoppers. Standard and price-marked packs will be available while stocks last; 25g and 50g packs of JPS RYO will continue to be available.
Ryan Hopkins, Senior Brand Manager – Fine Cut Tobacco at Imperial Tobacco, said: “JPS is a trusted and iconic British brand. With the number of shoppers who are seeking quality products with a low out of pocket spend on the rise; the introduction of JPS RYO 9g is perfect for adult smokers who are now shopping little and often. “
The 9g packs have a margin of 13.11%.
