Lynx is expanding its portfolio with the launch of a new premium offering, Lynx YOU.
This latest addition to the Lynx range will be supported by a £4.5m marketing spend, including digital and social activity, POS, retailer competitions and a TV campaign.
Rolling out now, Lynx YOU is said to feature a subtle, fresh smell which has been carefully crafted by fragrance expert Ann Gottlieb.
The packaging for both the Body Spray Deodorant and Body Wash features standout detail around the YOU logo, accentuated by the use of yellow against a premium black base, all of which is intended to provide optimum stand out on shelf.
Dilraj Athwal, Brand Manager for Lynx at Unilever UK, commented: “We’re very excited to launch the Lynx YOU range and are expecting it to be one of our most popular ranges to date. As one of the UK’s most trusted brands, we’ve designed the YOU range to encourage consumers to embrace their individuality. The new marketing campaign demonstrates to men that everyone has something to offer.”