Mars beefs up protein range with new Bounty Bar

Bounty Protein Bar

Mars Chocolate has added to its range of protein products with the introduction of Bounty Protein Bar.

It joins Mars and Snickers Protein Bars, and is available now with an RSP of £2.19. The new bar contains 200 calories, 19g of protein and the usual Bounty coconut taste.

Sales of protein shakes and bars have soared 27% in the last two years, from £52m to £66m, with one in 10 consumers having consumed a protein bar in the last three months.

Michelle Frost, General Manager for Mars Chocolate Drinks and Treats, said: “We initially launched our Mars and Snickers Protein Bars less than a year ago, and were the first major confectionery brands to offer protein product alternatives in the UK. We have not only seen sales soar through specialist channels, but increasingly with impulse purchasers, who consume protein, but also enjoy the taste of their favourite confectionery brands on the go.

“For retailers unfamiliar with sports and nutrition products, our growing range offers brand familiarity, which resonates with the consumer. This is certainly a market worth investing in, with analysts predicting its worth to be over £350 million by 2018.”