Oreo is giving consumers the chance to win a holiday worth up to £10,000 in its latest on-pack promotion, named ‘Dunk for your chance to win’.
Fifty pairs of amusement park tickets and 20 Samsung Galaxy S2 Tablets are also up for grabs. Ten Oreo Mug and Dunking Spoon Sets can also be won every day during the campaign, which runs from now until July 31.
To find out if they’re a winner, consumers enter a unique code from promotional packs online then aim to dunk an Oreo cookie into a glass of milk in a virtual game.
The campaign is supported by TV, digital and PR activity.
“Dunking is intrinsically Oreo,” said Helen Potter, Oreo Senior Brand Manager at Mondelēz International. “The new campaign is truly wonderfilled, with our unique online game and prizes that offer excitement and adventure. Retailers should stock up to make the most of the investment.”