Upbeat has announced an extension to its range of Protein Waters with the addition of a new flavour in time for the New Year health drive.
Launching from January, Blood Orange & Mandarin Protein Water will be available in 500ml bottles, with 12g of whey protein isolate, B-vitamins and real fruit. Each bottle has zero sugar, all green RDI’s (Recommended Daily Intakes) and fewer than 55 calories.
Upbeat’s Protein Waters RSP at £1.79, come in 12 bottles per case, have six months’ shelf life and are ambient stable. The range is designed to be merchandised amongst chilled juice drinks.
The launch will be supported by a £1m investment plan that includes outdoor advertising as well as targeted digital engagement, events, PR, social, sampling and in- store support.
Mark Neville, Upbeat founder, commented: “Blood Orange and Mandarin has gone through a year of development and we are excited to be landing it at a time when consumers are most in need of a health boost. Not only will this have great consumer appeal, but it will also support retailers to maximise on potential sales from the growing Water Plus category.”