Sports nutrition brand Warrior has redesigned its bestselling Crunch protein bar, introducing a new soft-core recipe and premium packaging.
The revamped Warrior Crunch Soft Core range features a more indulgent texture and taste alongside matte packaging.
With an RSP of £2, each Warrior Crunch bar delivers 20g of protein, fewer than 210 calories and as little as 0.9g of sugar, which the brand claims is significantly lower than many comparable products on the market. The range is available in six flavours: White Chocolate, Banoffee Pie, Dark Chocolate Peanut, Fudge Brownie, Choc Chip Cookie Dough and Salted Caramel.
Bridging the gap between confectionery and sports nutrition, each bar features a soft centre layered with gooey caramel, protein crispies and rich chocolate, finished with a smooth chocolate coating to deliver a genuinely indulgent taste without compromising on nutrition.
Warrior Founder Kieran Fisher says: “This wasn’t about fixing something that was broken – it was about taking a product that already had a loyal global following and pushing it even further.
“We improved everything from the taste to the packaging, because as Warrior scales as a brand, we believe our products should continue to improve and evolve, while keeping an accessible price point for the consumer. We want genuinely good nutrition to be accessible to anyone living a busy, active lifestyle – not reserved for those who can afford to pay more for it.”
