Doritos is entering the high-protein snacks segment with the launch of Doritos Protein in two flavours: Sweet Chilli Chipotle and Sizzling Steak.
The new range contains 10g of protein per 48g bag and is made from soya, lentils and corn. The popped chips are high in protein and fibre and contain 30% less fat than regular tortilla chips, giving retailers a non-HFSS savoury snacking option.
PepsiCo said one in five Britons now follows a high-protein diet, while 49% of UK consumers believe high-protein foods will soon be available across every food category.
Aimed at food-to-go and daytime snacking occasions, Doritos Protein is available in a large single-serve format and has been developed around flavour trends among younger consumers. Sweet Chilli Chipotle taps into demand for sweet and spicy flavours, while Sizzling Steak reflects the popularity of meaty flavours in daytime snacking.
Doritos Protein is available now in 48g packs with an RSP of £2.
