A new analysis of web search data has revealed the most in-demand celebrity alcohol brands.
Digital marketers Upbeat Agency looked at monthly Google volume data for search terms relating to 25 British celebrity booze brands.
Gary Barlow Wines was found to be the most sought-after British celebrity alcohol brand, with average monthly searches for terms relating to the Take That star’s alcohol brand totalling 3,010.
Second in the rankings is David Beckham’s Haig Club Whisky with Virgin Wines (Richard Branson) coming in third.
Jordan Bucknell, CEO of Upbeat Agency, said: “While many celebrities have started a company of their own, not many have been as successful or popular as these celebs. That is because they have a passion for what they are creating, and they are credible advocates for their brands.
“The brands have surpassed the initial celebrity hype stage because they produce quality products that have stood the test of time and silenced critics.”
The top-10 most-searched-for brands are:
- Gary Barlow – Gary Barlow Wines
- David Beckham – Haig Club Whisky
- Richard Branson – Virgin Wine
- Sting – Amante
- Delevingne sisters
- Lewis Hamilton – Almave
- Emma Watson – Renais Gin
- Idris Elba – Porte Noire
- Amy Childs – Amy x Liquid Diamond
- Ricky Gervais – Dutch Barn Orchard Vodka
