Snack bar brand nākd has launched a new on-pack promotion that gives shoppers the chance to win ClassPass memberships, providing access to thousands of studios, gyms, salons and spas.
Running across 13 of nākd’s bestselling multipacks until the end of July, every pack purchased gives shoppers free trials at more than 2,500 locations across the UK, as well as the chance to win prizes including annual and six-month ClassPass memberships.
The promotion is supported by in-store POS, digital shopper marketing, paid and organic social content, and sampling activity.
It comes as nākd launches its latest digital-first marketing campaign. This sees the brand live across Instagram, Facebook, TikTok and YouTube. The campaign focuses on nākd’s latest launch, Fruit & Fibre.
Jo Agnew, nākd’s Marketing Director, commented: “Over the coming months, nākd’s visibility will be at a huge peak, not just as a result of our digital ATL campaign, but also because we’re making our ClassPass promotion unmissable across multiple touchpoints, including in store and online.
“This means there is a golden opportunity for retailers to drive category sales by making sure they’re stocked up on bestselling nākd multipacks.”
