Thatchers Cider has launched its award-winning Thatchers Vintage in 440ml cans.
The move reflects what the brand says is growing consumer demand for premium cider in a more versatile, portable and sustainable format.
Thatchers Vintage is a medium dry 8.3% ABV cider made at Myrtle Farm in Somerset using bittersweet and modern apple varieties. It is pressed, blended, matured and canned on site.
The cider is the fastest-growing established premium cider, up 104.4% over two years, while the premium cider category is up 23.7% year on year.
Thatchers Vintage 4 x 440ml can packs are rolling out nationwide this month, RSP £6.49.
