Cadbury is relaunching its Secret Santa Postal Service, giving consumers the chance to send a free bar of Cadbury chocolate anonymously in the lead-up to Christmas.
The campaign will run throughout November and December, with entry via QR codes on digital and static posters nationwide. Cadbury said the activity will help drive additional sales for retailers.
Retailers can also apply to host their own Secret Santa Postal Service via a competition on SnackDisplay.co.uk. Entries close on 28 September. Three prize packages are available, each including 150 Cadbury Dairy Milk 100g tablets, envelopes, postage and in-store posters.
The campaign will be supported by TV, video on demand, cinema, out-of-home advertising, social, print, radio and digital activities.
