Stella Artois Cidre has unveiled a new packaging design accompanied by an on-pack promotion.
The new design features on all bottles and cans in the Cidre family – Apple, Pear, Peach, Raspberry and Elderflower – and is intended to reinforce the brand’s premium credentials.
The on-pack competition runs until 28th August 2016. During the promotion period, consumers who find one a ‘lucky star’ under their bottle cap will win one of three Extraordinaire Adventures or one of 10,000 Stella Artois Cidre chalices.
The adventures comprise: a night out at the bottom of the Indian Ocean; a private BBQ in the caves of an Icelandic volcano; and building a treehouse on a Fijian island.
“It is an important time for cider brands to set themselves apart. Stella Artois Cidre embodies a sophisticated, adventurous lifestyle and we are excited to launch this incredible on-pack promotion and packaging that further distinguishes ourselves from our competitors,” said Ally Atha, Senior Brand Manager at Stella Artois Cidre.
The campaign is fully supported with TV and out-of-home advertising, which goes live on 11th July.
