Tequila Rose, the Strawberry Cream liqueur distributed by Halewood Wines & Spirits, is now available to the off-trade in a 50cl bottle format.
The brand has grown by 40% in the last 12 months, due partly to greater exposure via social media and consumer activations.
Laura Davies, Brand Manager at Halewood Wines & Spirits, commented: “Tequila Rose’s 50cl bottle offers greater convenience for consumers looking to enjoy the brand during social occasions or at home with friends.”
Davies also said that fans of the liqueur can look forward to creating a number of new Tequila Rose serves and cocktails in the coming months, as Halewood will be publishing recipes on the brand’s Facebook page.
Tequila Rose (abv 15%) is available in a 50cl bottle at an rrp of £10.