Trebor turns sugar-free with a mighty small mint

Trebor Mighties

Trebor is expanding its range with the launch of Trebor Mighties this month: a new, sugar-free small mint offered in a pack that bears more than a passing resemblance to a box of Tic Tacs.

Ready to order now, Trebor Mighties is available in two flavours, Mint and Berry Mint.

The launch will be supported with a £1.2m TV campaign as well as in-store activation and POS. The units will be sold in a flexible shelf-ready outer with hooks, meaning the packs can be sited anywhere in store.

As health conscious shoppers are increasingly looking for sugar-free options, Trebor Mighties aims to provide consumers with greater purchasing choice and drive incremental sales in the Mints category.

Elena Mallo Tirado, Senior Brand Manager for Trebor, said: “Trebor is the bold, unapologetically minty mint and Mighties is the perfect addition to the portfolio, delivering just that – big, bold flavour with continuous long-lasting freshness.

“Our consumer research showed an ‘outstanding’ desire for Trebor Mighties amongst consumers, and with these two flavour variants topping the mints category, we’re hugely excited to launch this product. It’s great that we are now also able to give consumers the choice of a sugar-free option. We believe this line will intrigue and excite younger shoppers.”