Tennent’s offers ‘Key to the Brewery’ in latest on-pack promo

Tennent's Key to the Brewery promotional packs

Tennent’s Lager has revealed a new on-pack promotion which gives consumers the chance to win a key to the Wellpark Brewery and a party in the new Tennent’s visitor centre.

Running across 10-, 12- and 15-can formats, promotional packs are available now. They carry a unique batch code that shoppers can enter online to instantly find out if they’ve won either the top prize or one of 40 secondary prizes.

The top prize lets the winner host a VIP party for up to 29 friends, complete with food of their choice, a DJ, tour of the brewery and personalised decorations throughout. Once the party’s over, the prize-winner will also be awarded a year’s supply of product, merchandise and a Tennent’s key for display at home.

There are also two secondary prize options: 10 x party packs containing cans of Tennent’s, a Sonos speaker, personalised glassware and bunting, or their name engraved on one of 20 bricks on the new ‘Wall of Fame’ located outside the brewery. One hundred tickets to the Tennent’s Story will also be given away.

The competition closes on 6 September 2019.

Iain Telford, Marketing Services Manager at Tennent’s, said: “We have a lot of loyal Tennent’s fans out there – so what better way to reward our consumers than with a key to the Wellpark brewery, or their name forever carved into the Tennent’s Wall of Fame.

“Our Visitor Centre reopened at the end of last year and following a successful relaunch, we can now use the space for unique customer and consumer events, which offer a true Tennent’s touch. We can’t wait to welcome our winners.”