Tennent’s Lager has celebrated its 140th anniversary with the release of Tennent’s Bavarian Pilsner, a 4.7% limited-edition brew inspired by a journey taken by the brand’s founder.
In the 1880s, Hugh Tennent travelled to Bavaria and brought back brewing techniques that defined the brand’s future. The new pilsner honours that legacy with German bittering hops and Scottish barley, delivering a smooth, refreshing finish.
Bavarian Pilsner is the first release from the Tennent’s Vault – a new series drawing on over 500 years of brewing experience to revive forgotten favourites.
The launch is supported by a digital and PR campaign that includes the world’s first Square Wurst sausage, inspired by Bavarian bratwurst and the Scottish breakfast staple.
Tennent’s Bavarian Pilsner is available in 4x440ml cans and will roll out across convenience and grocery from late October and November.
