Diageo has launched a new multi-million-pound global campaign for its Tanqueray London Dry Gin brand.
‘Unmistakably Tanqueray’ features blindfolded models with a Tanqueray and tonic in hand and includes worldwide out-of-home, print and digital activity.
The campaign aims to communicate that Tanqueray’s flavour is “so distinctive and perfectly crafted” that you don’t even need to see its bottle to know that you are drinking it.
D-J Hageman, Diageo’s Global Head of Tanqueray, commented: “As the world of gin continues to grow, it is getting ever more confusing about which one to choose. We want to bring the conversation back to what really matters – taste.”