McVitie’s is back on the nation’s TV screens with ‘There Is Only One,’ a tongue-in-cheek new advert starring legendary newsreader Trevor McDonald that seeks to position the brand as “the original and enduring category leader”.
The advert also references other cultural icons that are often imitated, but never equalled, including Elvis, Lionel Messi, the Great Wall of China, Sonic the Hedgehog, Bond villain Blofeld and The Godfather.
Live from 4 October, ‘There Is Only One’ will be broadcast across TV, cinema, video-on-demand and online video until 11 November and supported by social and shopper marketing activities.
“We’ve been making and baking the nation’s favourite biscuits for over 180 years, so we’re firmly embedded in the nation’s routine and store cupboards,” said Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I.
“As the category’s True Original, McVitie’s is often copied – but never equalled – and our campaign will reinforce that in the nation’s psyche. There is only one leader, after all.”
