British sweet maker Swizzels is expanding its price-marked confectionery range with the addition of Squashies Cherry Cola.
Price-marked at £1.15, the 120g Squashies Cherry Cola hanging bags feature a soft and foamy texture in a cola and cherry flavour combination.
Available from 16 March, the new product appeals to both sharing and self-treat shopper missions.
Created in 2012, Swizzels has continued to expand its Squashies range. The current Squashies PMP range includes Squashies Original, Sour Cherry & Apple, Bubblegum, Strawberry & Cream and Rhubarb & Custard.
Clare Newton, Trade & Shopper Marketing Manager at Swizzels, said: “Squashies Cherry Cola has received extremely positive feedback from consumers and is set to become one of our best-selling flavours, so we’re excited to bring it to the convenience market in a PMP format in one of our biggest launches of the year.”
