Doritos has launched Flamin’ Hot Nacho Cheese in the UK, now available nationwide across all retail channels in sharing packs and a 70g PMP format.
The non-HFSS variant introduces a new flavour profile to the UK Doritos range by combining the fiery kick of Flamin’ Hot with a rich cheesy taste.
The flavour has been strongly requested by UK consumers and follows standout performance in the US, where it became the number one Flamin’ Hot Doritos variant in its launch year and the biggest first-year flavour launch in the brand’s history. The growing demand for spicy flavours, particularly among Gen Z shoppers, continues to drive category growth. Doritos Flamin’ Hot has generated over £20m in sales since its 2024 launch, further underlining shopper appetite for heat within savoury snacks.
While spicy snacks can be a polarising choice for some shoppers, Flamin’ Hot Nacho Cheese is positioned as a more accessible option, offering a milder level of heat suited to broader sharing occasions.
Doritos Flamin’ Hot Nacho Cheese is available now in 163g sharing bags at RSP £2.50 and 70g PMP packs at RSP £1.35.
