Spar Scotland has launched Spin into Spring, its first exclusive gamification initiative, to drive footfall, boost engagement and increase sales across its estate of stores.
Running from 12 March to 22 April, the campaign is exclusive to Spar Scotland retailers and stores, with a clear focus on encouraging repeat visits and rewarding shoppers for engaging with the game.
At the heart of Spin into Spring is a simple Spin & Win game, accessible via a dedicated website and playable by customers up to three times. Each spin will give shoppers the chance to win free product or money-off digital vouchers, redeemable exclusively in participating Spar Scotland stores.
In total, shoppers will be able to win over 150,000 worth of digital vouchers, spanning every category in store. Customers who play the game three times will also unlock a bonus Scratch & Win mechanic, which guarantees an instant prize and further incentivises engagement and repeat store visits.
Alongside the instant rewards, the campaign also features a £10,000 cash grand prize for one lucky customer, adding an additional layer of excitement throughout the six-week promotion.
Supplier support for Spin into Spring has been significant, with FMCG brand partners backing the activation through a range of tailored packages. These will offer a mix of digital engagement, in-store presence and high-visibility marketing opportunities, providing brands with a measurable platform to drive trial, awareness and conversion at scale.
The campaign is brought to life through extensive in-store POS and execution, in-store digital screens, social and digital activity, radio advertising and vehicle livery, ensuring strong visibility both in and out of store. Spar Scotland retailers have also received communications and top tips to help maximise participation and voucher redemptions, alongside additional incentives linked to compliance and standout in-store execution.
Colin McLean, CEO at SPAR Scotland said: “Spin into Spring is designed to do exactly what our Spar retailers want most – drive footfall and give shoppers a compelling reason to visit more often. By combining simple gamification with instant rewards that are redeemed in-store, we are creating a campaign that delivers value for shoppers, retailers and suppliers alike.
“This is our third gamification campaign, but the first to be exclusive to Spar Scotland retailers, which has allowed us to really focus on supporting our stores and maximising impact. With fantastic supplier backing and strong in-store execution planned, Spin into Spring sets the tone for what will be a huge summer for Spar Scotland, as the nation looks ahead to celebrating Scotland’s participation in the forthcoming World Cup.”
