Swizzels is giving retailers the chance to win a family holiday for four this summer as part of its Fun in the Sun campaign.
Retailers must purchase three cases of the brand’s £1 PMP hanging bags including Choos, Squashies and Loadsa, then text their details to be entered into a prize draw.
The winner will receive an all-inclusive one-week holiday to the Canary Islands, worth £3,000.
The competition runs in wholesalers from June to September, promoted through pallet surrounds, pallet skirts, aisle fins and off-shelf displays.
The Fun in the Sun campaign consists of consumer PR and social media activity, which Swizzels hopes will ensure the brand is front of mind at a time when chocolate sales typically diminish as the weather heats up.
Mark Walker, Sales Director at Swizzels, said, “‘According to a recent survey, 76% of respondents say they buy sweets for long car journeys or family outings, therefore the launch of our Fun in the Sun campaign will ensure Swizzels is owning the summer season for sugar confectionery in 2019.’’
Visit swizzels.com for more information.