Bacardi has relaunched its iconic Breezer, the RTD that, as anyone who ever patronised a mid-1990s disco or student union will tell you, was leader of a pack of what were then disparagingly referred to as alcopops.
Fast-forward a quarter of a century or so, and it seems the Breezer has grown-up somewhat.
Gone are the glass bottles of brightly-coloured liquid, replaced by a more sophisticated 250ml can (ABV 4% and RSP £1.80) that contains one of three variants aimed at the more discerning palate: Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower.
Launched in partnership with Tesco, Breezer is available through Budgens & Londis now and Booker & Premier from 27 May.
Bacardi’s boss for Britain and Ireland Amanda Almond said: “We hope the introduction of Breezer will cater to people of all ages who are looking for new and exciting flavour combinations in a convenient, easy-to-drink format.”
For more information visit bacardilimited.com.