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Bacardi breezes back onto shelves

Bacardi Breezer

Bacardi has relaunched its iconic Breezer, the RTD that, as anyone who ever patronised a mid-1990s disco or student union will tell you, was leader of a pack of what were then disparagingly referred to as alcopops.

Fast-forward a quarter of a century or so, and it seems the Breezer has grown-up somewhat.

Gone are the glass bottles of brightly-coloured liquid, replaced by a more sophisticated 250ml can (ABV 4% and RSP £1.80) that contains one of three variants aimed at the more discerning palate: Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower.

Launched in partnership with Tesco, Breezer is available through Budgens & Londis now and Booker & Premier from 27 May.

Bacardi’s boss for Britain and Ireland Amanda Almond said: “We hope the introduction of Breezer will cater to people of all ages who are looking for new and exciting flavour combinations in a convenient, easy-to-drink format.”

For more information visit bacardilimited.com.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.