Premier Foods has brought its Batchelors brand back to the UK’s screens after a five-year break, as part of a multi-channel campaign to promote its Super Noodles range.
The TV advert runs until the end of July and champions the Super Noodles Pots range which launched in 2017. It is supported by in-store activity.
Naomi Shooman, Brand Director for Quick Meals, Soups and Snacks at Premier Foods, commented: “Before launching, we independently tested the advert and the creative certainly caught people’s attention, performing well above industry norms. This demonstrates the impact we anticipate it will have with shoppers, helping to drive demand in store.”