Britvic is spending £3m on ‘Sunshine Makes It Taste Better’ – a summer campaign for its Ice Tea brand Lipton.
The campaign runs for a seven-week period, including five weeks on TV. It will be supported by out-of-home, digital, social, sampling and in-outlet activity.
Rachel Phillips, Out-of-Home Commercial Director at Britvic, commented: “Given that £7 in every £10 spent on ice tea is spent on Lipton Ice Tea, we are confident we can command this space. The campaign is a celebration of the summertime and encourages the nation to spend quality time with the perfect soft drinks partner, Lipton Ice Tea.”