Paloma Faith is the face of a new campaign for Scottish-based Boë Gin.
Faith fronts a 30-second advert hosted on Boë’s social channels in which she talks about the importance of standing out from the crowd and being unique.
The partnership forms part of a £400,000 summer marketing campaign for the blossoming gin brand, which recently reported a £1.1m increase in operating profits.
Andrew Richardson, a Director of Boë Gin, said: “Paloma is the perfect fit for the brand, sophisticated and yet stand out, and we are really excited to have her be a part of our biggest campaign to date. Her unique and authentic style is recognised the world over and gives us a great opportunity to introduce our flavoured gins to a bigger audience.”
The brand’s first flavoured gin, Boë Violet, is available now to Scotmid retailers.