Tic tac is launching a limited edition fruity Festival flavour mix. Set to unlock a scorching summer sales opportunity for retailers.
The brightly coloured Festival pack contains four flavours: lime, orange, cherry and passion fruit. Fruit is now the largest segment of the pocket confectionery category, with sales particularly high amongst 16-24 year olds, an audience which holds real affection for tic tac. The brand is currently experiencing +9% growth as the fastest growing top 10 brand in pocket confectionery, and the new flavour is set to further boost performance.
“We are confident that new tic tac Festival will engage our core audience of 16-24 year olds, with fruity flavours that they love in a festival themed pack that will help them shake up their summer,” comments Levi Boorer, Customer Development Director.
tic tac will also appear in Kiss Beach TV, radio and press advertising as a sponsor and will also host a branded experiential area at the festival itself with sampling. A social media campaign will engage consumers further by offering them the chance to win VIP tickets via the tic tac facebook page; with the social networking site’s logo appearing on pack for the first time.
tic tac Festival is available from this month and will benefit from a £3.6m investment in the wider tic tac brand as part of Ferrero’s ambitious plans to double the size of its UK business. The brand will be back on TV with a heavyweight schedule for its popular ‘shake it up’ campaign ad from May.
Festival is available in 18g single pack, MRSP 50P and the 49g 100 pack, MRSP £1.25.