Sugro has launched a new Sample Box initiative, to help its members make purchasing decisions and let suppliers get feedback on NPD.
The move, in collaboration with Sugro member Approved Food, is also intended to drive core ranges and utilise gap fill opportunities.
The Sample Box will allow wholesalers to touch, smell and taste newly-launched products as well as maximise sales. They will be supplied, prepared, packed securely and despatched for next day delivery by Approved Food.
Andy Needham of Approved Food said: “I’m sure members and suppliers alike will appreciate the fantastic new products that will be delivered on a regular basis going forward.”
Sugro Head of Trading & Marketing Yulia Petitt added: “We are committed to working with both members and suppliers to deliver new and exciting marketing initiatives to maximise sales growth and distribution opportunities. I am delighted with the launch of the Sample Box which will be a fantastic opportunity for the suppliers to showcase their products to wholesalers and to allow members to familiarise themselves with some exciting products.”