Staropramen has unveiled a new plastic-free 4 x 440ml can multipack that rolls out in stores from April.
As part of the brand’s new connected packaging initiative, scannable QR codes appear on both the cans and recyclable cardboard sleeve, giving consumers access to new and exclusive Staropramen content.
The launch is supported by both paid and organic social media activity and point of sale materials in-store.
It comes with the 4 x 440ml format accounting for 10% of total World Beer category sales.
Staropramen has also invested more than £1m in the return of its ‘Prague Expert’ campaign this year with its global brand ambassador Orlando Bloom. The campaign includes 30-second and 75-second ads played across video-on-demand and cinema.
