Celebrating 25 years of Starmix, Haribo has unveiled its largest ever on-pack promotion, which gives shoppers the chance to win prizes every hour for six months.
Running from February to July, prizes including Xbox consoles, activity tickets and board games will be up for grabs. One lucky winner will also bag a 10-night stay in Florida.
Featuring on share size bags of Starmix, Tangfastics and Supermix, an on-pack flash invites consumers to take part. Shoppers have from February to July to win a prize every hour, and until November to win the holiday.
Claire James, Trade Marketing Manager at Haribo, commented: “We’re so pleased to be celebrating this 25-year milestone with consumers and what better way to mark the occasion than by delivering even more moments of childlike happiness. We want shoppers to join in the fun and look forward to seeing the excitement from those who win.”
