Personalisation. You’re doing it wrong.

There are some that say UTC doesn’t have one, but the auld boy assures us his heart went out to a young man named Cameron who refers to himself as Cam and has had no end of bother at his local Starbucks.

You know how they insist on writing your name on the cup, even if you’re the only one in the shop? It’s supposed to imply that Starbucks really cares about you and wants to be your BFF. Only, it has the opposite effect if you keep spelling the customer’s name wrong. As young Cam has discovered.