Yoplait has teamed up with Disney UK to launch a brand-new Star Wars Frubes range.
The collaboration sees an on-pack competition give shoppers the chance to win a trip to Orlando, Florida to visit Star Wars: Galaxy’s Edge, an all-new themed area at Walt Disney World Resort.
Each limited-edition tube and Frubes box resemble a different coloured lightsabre giving kids the chance to be inspired by their favourite Jedi and battle it out over lunch. Children attacking each other with sachets of yoghurt – what could possibly go wrong there?
Packs are available from now until the end of September with an RSP of £2, ahead of the cinema release of Star Wars: The Rise of Skywalker on 19 December.
The launch is supported by an updated TV advert and video-on-demand.
It coincides with the announcement that Frubes now supports Public Health England’s Change4Life. The Change4Life Good Choice badge will appear on the Frubes TV advert and on shopper marketing materials, including barkers and dedicated gondola ends.
To find out more, visit frubes.co.uk.