Bakery brand St Pierre has added two new products to its growing range of baked goods: St Pierre Belgian Waffles with Butter and St Pierre Belgian Waffles with Chocolate Chips.
The new products are made in Belgium to an authentic, traditional recipe using real butter, Belgian chocolate chips, fresh yeast, whole eggs and real Belgian sugar pearls to add an authentic caramelisation and crunch found in traditional Liege waffles.
Ready to eat and free of any artificial colours or preservatives, the Belgian waffles are individually wrapped and come in packs of six with an RSP of £3.50.
St Pierre is supporting the launch with mass sampling, consumer advertising, dedicated social media activity and an influencer engagement campaign.
The St Pierre brand is growing at 83% year on year and morning goods now represent 16% of its UK brand value versus just 6% last year. The launch is the brand’s first multipack waffle product for the UK market.