Hovis has agreed a partnership with Spar Scotland wholesaler and retailer CJ Lang.
The deal sees the Hovis core range of products, as well as its Scottish Mothers Pride brand, stocked in a significant number of Spar stores in Scotland.
Thomas Pook, Hovis National Account Manager, commented: “With 135 years of baking experience, Hovis produces much loved bread and bakery products. Scotland is an important market and we are delighted to be launching in Spar Scotland. This allows more consumers to have access to our tasty range of Hovis products as well as our Mothers Pride Scottish Plain brand.”
Richard Collins, Trading Director for Spar Scotland, added: “We’re absolutely delighted to have signed this partnership with Hovis. This is a brand that is truly iconic and is instantly recognisable to our customers. We’re especially excited to be bringing Mothers Pride Scottish plain bread to our stores that we know our customers will enjoy.”