Spar makes Gen!us move

Genius lager

Spar Scotland has rolled out Gen!us Craft Lager across all its stores.

Gen!us (ABV 3%), described as the UK’s first light craft lager, was launched in 2018 and is brewed with pilsner malts and three hop varieties. It is vegan friendly and contains 79kcal per 330ml can – less than an apple.

The launch will be supported by online activity and in-store point of sale.

Gen!us Brewing is an Official Fundraising Partner of the My Name’5 Doddie Foundation and donates 5p for every can sold to the motor neurone disease charity. To support this, and further promote the launch, a competition on the Spar Scotland Facebook page on 22 May will give consumers the chance to win a signed Doddie Weir prize.

Spar boss Colin McLean said: “As we approach the summer months, this product is going to really appeal to consumers as they look to kick-start their healthier lifestyles.”

Gen!us Brewing’s co-founder and Creative Director Jason Clarke added: “Gen!us is all about #smartdrinking and helping consumers make informed, healthier choices. Our 330ml cans are exactly one unit of alcohol and feature, full food-standard nutrition information. With stores right across Scotland, Spar is a perfect partner and we’re sure Spar customers will be keen to support Doddie by trying our light craft lager.”