Spar breaks four year TV absence with £5m campaign

Spar UK is returning to TV screens for the first time in four years, as part of a £5m national multi-media campaign, kicking off in October.

Featuring TV and digital advertising, a customer magazine and in-store communication, Spar said the new campaign will celebrate its convenience and champion its value, product ranges and fresh produce whilst reinforcing its heritage at the heart of local communities.

Philippe Rondepierre, Spar UK Head of Marketing, said: “The campaign is a significant milestone for our business and we are delighted to be working in partnership with two leading agencies to help us create a powerful and effective campaign. There is an enormous amount of warmth towards the brand, which we would like to communicate. Spar is customer driven; we understand and listen to our customers’ needs, and are continuously striving to give them what they want and to deliver the very best service. This campaign will bring our There for You strapline to the fore.”

Kicking off the campaign, Spar will be sponsoring ‘Lorraine’ on ITV from October until the end of December. “This sponsorship will give us great branding opportunities on national TV every weekday,” said Rondepierre. “The programme is viewed by over 800,000 viewers daily, so it will really put Spar at the forefront of people’s minds, and deliver efficient coverage within our budget.”

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