Spar Scotland has kicked off a six-week supplier-backed customer campaign called The Great Big Giveaway, which aims to reward 1,200 winners with a total of more than £50,000 in Spar Scotland vouchers.
The campaign is built to encourage multi-buy and increase basket spend across promoted supplier lines. Customers buy any three participating products in store, then scan a QR code or visit the campaign webpage and upload a photo of their receipt to enter.
More than 150 products are included across the campaign, with lines in every major category from confectionery and soft drinks to chilled, frozen, licensed and household, alongside all fresh fruit and vegetables and all Barista Bar coffee. Participating brands include Batchelors Super Noodles, Birds Eye, BrewDog, Budweiser, Echo Falls, Fairy, Fanta, Hovis, IRN-BRU, KP Nuts, Magnum, McCain, Red Bull, Reese’s, Skittles, Walkers and Werther’s Original Popcorn, among many others.
Rather than a single headline prize, the giveaway rewards 200 shoppers every week for six weeks, with prizes from £25 to £100.
Participating brands will be given visibility across in-store point of sale, digital screens, retailer channels and campaign assets.
To mark the launch, SPAR Scotland brought the campaign to its Garthamlock store, with Scotland Women’s National Team and Rangers player Nicola Docherty fronting the activity.
Sonya Harper, Interim CEO for Spar Scotland, said: “The Great Big Giveaway does two jobs at once. It rewards the loyal local shoppers who choose Spar every day, and it gives our supplier partners a high-profile, Scotland-wide platform tied directly to sales. With 200 winners every week across almost 300 stores, it is a campaign our retailers can get right behind.”
The Great Big Giveaway is supported through in-store point of sale – visually and audibly on screens and in-store radio, the Spar Scotland campaign webpage, owned and hyper-local social channels, STV and radio advertising, vehicle livery, email marketing, participating supplier amplification and PR.
