Malt loaf brand Soreen has launched new Chocolate & Orange Mini Loaves – a limited-edition for Easter.
The mini loaves are available from now until the Easter weekend from Booker, Nisa and CJ Lang in cases of eight multipacks of 5 x individually wrapped 30g bars. The RSP is £1.
Bethan Brown, Marketing Director at Soreen, commented: “In the lead up to the Easter break, which is traditionally a time of indulgence, we tend to find that parents are interested in healthier choices for their children.
“Our colourful packaging is perfectly fitting for Spring but offers families a tasty treat that comes in at under 100 calories per mini loaf (98kcal), comprises 50% less sugar and 67% less fat than the average Easter cake bar, as well as being a source of fibre.
“What’s more, Soreen’s Spring Mini Loaves contain no reds in their nutritional traffic lights. We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices.”