Maynards Bassetts has launched its first ever sour soft jelly product – Soft Jellies Fizzy Fish.
Soft Jellies Fizzy Fish is available now in outers of 10 x 160g bags at an RSP of £1.32. A £1 price-marked pack is also available, in outers of 12 x 160g.
Point of sale materials,including clip strips, are available to help support the new launch.
It will come as no surprise to learn that packs contain an assortment of fish-shaped jellies. Well, they’re kind of fish-shaped. These are made with natural colours and flavours including orange, strawberry, blackcurrant and lime,
Anna Ulrich, Brand Manager at Mondelez, said: “We know sour jellies are incredibly popular with consumers already, so we can’t wait to see the new Soft Jellies Fizzy Fish drive retailers’ sales in this segment even further.”