Smint has launched an outdoor digital campaign and sampling initiative in a bid to boost awareness and extend its customer base.
The brand has also commissioned research to coincide with National Kissing Day (19th June), which reveals the top five things required when in a business meeting or job interview.
The survey of 2,000 adults in the UK, highlights the importance of good hygiene and maintaining freshness throughout the day, with 65% admitting to being most conscious of their breath first thing in the morning, and a fifth saying fresh breath is a concern after eating a meal.
Two thirds of young professionals said that maintaining eye contact and a firm handshake are most essential when trying to make a good first impression. Over half of those questioned revealed fresh breath is absolutely essential for any business environment.
Smint Product Manager Shankar Iyer commented: “The way people shop has changed dramatically in recent times and understanding shopper missions and what drives purchases is critical. Retailers will be all too familiar with customers popping in to grab a last minute breath freshener before that important meeting. Activity like this helps to raise consumer awareness, increase visibility and helps to bring new consumers into the market.”