For the 15th year running, JW Filshill has been ranked Best in Class among UK wholesalers and convenience symbol groups in an independent survey by The Advantage Group.
The 2025 survey Best in Class WCS – All Wholesale and Wholesaler Fascia survey asked suppliers UK-wide to rate a defined set of wholesalers and symbol groups across several categories, ranging from category and business development and ease of doing business, to supply chain management and execution of promotional and marketing plans.
In The Advantage Group’s survey, which was conducted between January and March, researchers also asked suppliers to mark Filshill and KeyStore on their approach to sustainability, partnership, vision and reputation. All submissions were anonymous.
Chris Miller, Glasgow-based Filshill’s chief commercial officer, said: “The survey placed us in the top tier – which reaffirms that our strategy, over many years, of working in partnership with our suppliers by collaborating with them, sharing information and making them part of our success story, is the right one.
“Sharing the insight and data that we gather from our advanced supply chain technology with our suppliers and always having an open and honest dialogue with them is the only way to achieve mutual growth and profitability. Working together to identify key growth areas contributes to successful new product development which, in turn, benefits our customers.”
One supplier contributing to the wholesale survey said: “From our perspective, JW Filshill should focus on continuing the collaboration and exploring opportunities like data and category development as the next steps. Unlocking these opportunities would be beneficial. Overall, the relationship with them is in a very good place.”
Another said: “People we work with at JW Filshill are honest, transparent, and hardworking. They are very loyal to their business. They challenge hard in the right way. From our perspective they are a joy to work with.”
A third supplier said: “They excel, as evidenced by our joint business plan with them, which is fully agreed upon, actioned, and has resulted in increased sales. This highlights how having a plan and executing it effectively can lead to success, which contrasts with a competitor. They demonstrate what the ideal model should look like, adapting and improving based on what works and what does not.”
Filshill is working on a raft of activity based around the theme ‘Delivering Success’ that champions sustainability, innovation, community, and wellbeing in its 150th anniversary year.
