Swizzels has launched Squashies Squashathon, a new campaign across its social channels that gives consumers 60 days of summer-themed challenges to get involved it, with prizes on offer every day.
The sweet maker is raising awareness of the campaign through POS and display unit materials, designed to attract shoppers and boost sales.
Clare Lynch, Squashies Brand Manager at Swizzels, said: “Squashies continues to help grow the category and is now the number one sugar confectionery brand, so we’re making the most of the brand’s popularity during this critical sales period where the proportion of sweets bought versus chocolate naturally increases.
“This year staycations are proving to be more popular than ever, and Squashies are the ideal treat for our target audience of families and young people to enjoy while travelling and exploring. We’re embracing this trend by encouraging consumers to make Squashies a part of their summer.”