Cadbury compliments consumers with new bars

Cadbury Dairy Milk limited edition bars

Cadbury Dairy Milk is encouraging shoppers to spread a little kindness this summer with its new limited-edition chocolate gifting bars.

The new bars revamp the usual Dairy Milk packaging with uplifting quotes including ‘Perfect just the way you are’ and ‘You’re all kinds of amazing’.

Nancy Moore, Brand Manager for Cadbury Gifting, said: “The last year and a half has a taken a huge toll on the nation’s self-confidence but, we know a simple compliment can go a long way to lift someone’s mood.

“These bars have been created to encourage thoughtful gestures to those you value most, and we hope these new bars will inspire friends and families to share words of kindness with one another, and what better way to do this than with a bar of the nation’s favourite chocolate bar.”

The limited-edition Dairy Milk bars are available until the end of September with an RSP of £4.23.