Swizzels has partnered with home fragrance brand Cristalinas to launch a range of reed diffusers and room sprays inspired by Squashies Bubblegum, Squashies Strawberries & Cream and Refreshers Lemon.
Available now with a starting RSP of £1.99, the range comprises 25ml reed diffusers, 35ml reed diffusers and 250ml room sprays.
The collection has been developed to help retailers tap into demand for nostalgic, sweet-inspired home fragrances and includes scents based on some of Swizzels’ best-known confectionery brands.
Squashies Strawberries & Cream combines strawberry and cream notes, while Squashies Bubblegum delivers a bubblegum fragrance. Refreshers Lemon features a citrus fragrance inspired by the sweet brand.
The products are aimed at a range of retailers, including convenience stores, supermarkets, discount retailers and gift shops, and offer cross-merchandising opportunities between the confectionery and home fragrance categories.
Swizzels and Cristalinas said they plan to expand the range with additional formats and fragrances.
