Mondelez has launched a new campaign to remind shoppers that meals are ‘Simply Better with Philadelphia’.
The new campaign showcases ways in which the cream cheese brand’s “high quality and great taste elevates the meals and moments in which they’re eaten” and features food-focused visuals alongside relevant and relatable messages, reminding shoppers what Philadelphia can bring to their meal, and why they love it.
Philadelphia has also teamed-up with savoury biscuit brand Ritz to launch side-by-side, corresponding out-of-home adverts. One advert shows Ritz biscuits by themselves, paired with a second next to it that sees the biscuits now accompanied by Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on… it’s simply better with Philadelphia”.
The campaign is underpinned by extensive in-store, digital and social support. The brand is also hijacking lunch-themed street signs up and down the country to drive home the message that Bread Street, for example, would be Simply Better with Philadelphia.
“Retailers can take advantage of the Ritz and Philadelphia partnership to drive linked sales in store”, Nancy Galvin, Brand Manager for Philadelphia UK, said.
