Coca-Cola has launched new festive packs and an on-pack promotion that gives consumers the chance to win a trip to Lapland.
Between 15 November and 20 December, shoppers can enter a prize draw via the Coca-Cola app by scanning QR codes on festive-themed cans and bottles of Coca-Cola Original Taste, Coca-Cola Zero Sugar and the Coca-Cola Zero Sugar Cherry. Five lucky winners will bag a trip for two to Lapland.
Entrants will also be in with the chance of winning Christmas cooking masterclasses, Christmas table decorations and food delivery vouchers, as well as Coca-Cola-themed collectables including baubles and socks.
The limited-edition packs feature eye-catching festive designs with Santa graphics and Christmas decorations to help create a sense of magic in stores. Convenience retailers will also be able to access festive Coca-Cola-branded point of sale materials from My.CCEP.com from the middle of November.
The new packs and promotion coincide with the rollout of the soft drink giant’s new Christmas campaign, ‘The World Needs More Santas,’ and follow the relaunch of its perennial ‘Holidays are Coming’ advert.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB, said: “Christmas is a key time of year for retailers and is the number one calendar moment for sparkling soft drinks. Coca-Cola has become synonymous with Christmas thanks to the iconic campaigns that consumers look forward to every year.
“We’d encourage retailers to make the most of the opportunities that Christmas brings, including the creation of cross-category displays in-store and occasion-led messaging at fixture which can help double shopper engagement and increase sales.”