RTD brand Served has extended its full-strength range with the launch of four new cocktails: Spicy Margarita (14.9% ABV, 125ml), Margarita (14.9% ABV, 125ml), Passion Fruit Martini (14.9% ABV, 125ml) and Mojito (10% ABV, 200ml).
All of these are rolling out across the off-trade this month with an RSP of £3.99.
The new additions bring the Served full-strength range up to eight. They join the existing Lychee Martini, Strawberry Daiquiri, Espresso Martini and Cosmopolitan variants, all of which launched in February.
Each cocktail is made with Served Founders Reserve spirits and natural, sustainably sourced ingredients – and designed to be shaken in the can before pouring into glassware to deliver a bar quality serve.
Served co-founder Dean Ginsberg commented: “We know younger consumers are drinking less, but drinking better, with premium RTD cocktails growing faster than any other category in alcohol.
“By expanding our full-strength cocktail range, we’re driving incremental value for retailers by attracting younger shoppers to the fast-growing super-premium category.”
