Absolut Vodka has launched ‘Born to Mix,’ a new global campaign that highlights what the Pernod Ricard brand describes as “the powerful connection between dance and cocktails”.
The campaign is spearheaded by a film which features a diverse group of performers, who bring a number of Absolut serves to life through the medium of dance, from “the smooth sophistication of the Cosmopolitan to the fiery edge of a spicy Bloody Mary”. The dance battles are soundtracked to a cover version of En Vogue’s ‘Free Your Mind,’ from breakout rapper Channel Tres.
Born to Mix runs until the middle of July across social media, video on demand and online video.
