The UK’s first packets are set to be released to market by Seabrook Crisps is launching its new Lattice Cut crisps in a peel front crisp that is a first in the UK.
The brand has developed the innovative new format to allow consumers to peel open the front of the packet and share its contents.
The launch will be launched into convenience and foodservice channels in mid-October in outers of 18 for 40g packets and outers of 10 for 90g packets.
The Peel & Share design, which will be exclusively available on the Lattice Cut 40g packs have an rrp of 75p. The Lattice Cut range will also be released in 90g standard price marked packets to offer an exclusive format to the Convenience channel.
The peel front pack has a tested, tamper proof seal and its unique format has no impact on the shelf life of the product.
The Lattice Cut range originally launched through the grocery channel in May and was created to offer a new crunch and texture along with a format designed to capture more flavour. Flavours in the range include Natural Sea Salt, Sea Salt & Red Wine Vinegar and Rich Farmhouse Cheese and Onion.
Seabrook Crisps Marketing Director, Kevin Butterworth said: “Often, the best ideas are the simplest and we’ve invented a peel and share pack format that shoppers will love, because the product is more adaptable and enjoyable to use. While the packets can also be opened in the conventional way like the standard bags, the re-sealable peel front is a simple and convenient serving solution that complements the premium position of our new Lattice Cut range, providing even more appeal for our target audience.”